4/20/96: Celebrating 20 Years
On this date 20 years ago, with much excitement and big dreams, we mailed our first catalog as Infamous Illustrious, determined to make an impact as independent artists promoting positive ideas.
Our first offering featured 30 original, hand drawn designs, many of which remain in the line today. Learning to silkscreen stickers was an adventure all its own, as were the challenges of marketing before the internet. No computer graphic design skills were needed, we didn’t have a computer.
We were ambitious, idealistic and ready to lend our voices with the hope of proliferating ideas that contribute to human conscious evolution. Through a daily grass roots effort, a beautiful collection of stores, distributors, an ever growing fan base and a touch of grace…. 20 years later and never better!
What began in 1996 was a mission that continues to grow today. Through all the twists and turns of the last 20 years, the artists behind Root Concepts have continued to produce independent art that has a depth and resonance that connects with the supportive audience which has allowed for our success. With tremendous gratitude and appreciation for all of the support, we press on with the same determination; to continue give our supporters a voice and a reason to express themselves through top quality independent art!
We are celebrating 20 years of Root Concepts this year by turning things up. Our sticker line has grown in popularity and we’ve listened to what our customers want. We’re expanding our best-selling sticker line with new designs, as well as kicking off an all-new magnet line featuring best sellers. Wholesale customers can look forward to a brand new full color catalog this summer!
We’re taking the opportunity of this Anniversary to reflect and delve into our archives as well as look ahead.
Throughout the rest of 2016 we are undertaking several fun projects that will allow us to deepen into the stories and philosophy behind Root Concepts. We plan to expand on the ideas that make up our brand, what influences our thinking, and the challenges of being independent artists. What we aspire to achieve going forward promises to be a great learning, growing experience for us. We would love for you to join in the adventure!
Keep an eye out for RootsCast; our upcoming podcast interview project… We are also working on new independent art, roots poetry, new sticker designs, and new blog posts focused on an authentic look into the culture surrounding Root Concepts. Stay tuned and help us keep the inspiration flowing! The best way to stay connected and not miss a beat is to sign up for our newsletter here. Thank you!
Help us celebrate!! Use coupon code Neverbetter20 on the website anytime during the next 20 days (expires May 10) and get 20% off your entire order!